“Psychological Study Reveals That Red Enhances Men’s Attraction to Women” was a press release issued on October 28th by the University of Rochester.
A groundbreaking study by two University of Rochester psychologists confirms that color—literally and figuratively—to the age-old question of what attracts men to women.
In an published work titled:
“Romantic red: Red enhances men’s attraction to women.”
By Elliot, Andrew J.; Niesta, Daniela
Journal of Personality and Social Psychology. Vol 95(5), Nov 2008, 1150-1164. To get a copy of this article, you have to purchase it from the American Psychological Association
Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrated that the color red makes men feel more attractions toward women. If a woman wants to drive the men wild, she definitely should dress in red.
“It’s only recently that psychologists and researchers in other disciplines have been looking closely and systematically at the relationship between color and behavior. Much is known about color physics and color physiology, but very little about color psychology,” said Elliot. “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”
The current findings have clear implications for the fashion industry. At RedHotBrides.com, we already know about what red can do.
Whats your thoughts on this study?
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